Chief Marketing Officer
Like all well-rounded advertising executives, Jeff worked his way up from the bottom rungs, beginning as a messenger for an advertising agency and then steadily moving up the ranks to improbably reach the corner office as President of Milton Samuels Advertising (MSA). As Jeff’s name in the industry steadily grew in influence — becoming a Clio judge — so did the brands in his stewardship: Samsung Camera, Don Q Rum, Motorola, Bionare, Brother International and AT&T just to name a few. He would eventually launch his own agency called Badalato-Ginsberg, which, in addition to being full service, specialized in brand ideation, creation and strategic direction for the launch and growth of many startups. At PEG, Jeff brings his considerable experience to bear on expanding the brand and refining its marcom campaigns, doing more than just nudging the sales needle, but offering essential services that impact peoples’ lives.